Privacy Policy

Last updated May 4, 2026.

HeyHoroscope (we, us, our) respects your privacy. This policy explains what we collect, how we use it, who we share it with, and the choices you have. We collect as little as possible to make the site work and to keep daily readings free.

1. Information we collect

• Email address, when you sign up for daily readings, sign in via magic link, or subscribe to a sign specific newsletter.
• Optional SMS opt in: a phone number, only if you explicitly opt in to text message readings. Reply STOP at any time to unsubscribe. Message and data rates may apply.
• Birth data: date, time, and location, when you generate a natal chart or moon sign reading. Stored only to render and re-render your chart, and never sold.
• Usage data: pages viewed, device type, approximate location from IP, referrer, and similar technical signals collected through cookies and analytics.

2. How we use your information

• To deliver readings, charts, and the features you request.
• To send the daily, weekly, or monthly emails you opted into.
• To improve the site, fix bugs, and understand which content is useful.
• To prevent abuse, fraud, and security incidents.

3. Cookies and similar technologies

We use a small set of cookies for essential site functionality such as sign in sessions, for analytics such as aggregate page views, and for advertising, including frequency capping and contextual relevance. You can control cookies through your browser settings.

4. Advertising partners

HeyHoroscope is supported by advertising. We currently work with LiveIntent and may in the future add networks such as Mediavine, Raptive, or Google AdSense. These partners may set cookies or similar identifiers to serve relevant ads, measure performance, and limit how often you see the same ad. They may collect IP address, device identifiers, and browsing behaviour on this site. We do not sell your email address or birth data to advertisers.

You can opt out of personalised advertising via the DAA opt out page at optout.aboutads.info or the NAI opt out page at networkadvertising.org/choices.

5. Analytics

We use analytics to count visits and understand which posts and signs are popular. Analytics data is aggregated and is not used to identify individual users.

6. Sharing of information

We share information only with the following, and we do not sell your personal information.

• Service providers who run our infrastructure: hosting, email delivery, analytics.
• Advertising partners as described above.
• Law enforcement, if legally required.

7. Your rights (GDPR and CCPA)

If you are in the EU or UK or in California, you have the right to access, correct, delete, or port your personal data, to opt out of the sale or sharing of personal information (we do not sell data, but cookies used for advertising may qualify as sharing under CCPA), and to object to certain processing. To exercise any of these rights, contact us through the contact page.

8. Data retention

We retain account data for as long as your account is active, plus a short period for backups. You can request deletion at any time.

9. Children

HeyHoroscope is not directed to children under 13, or under 16 in the EU. We do not knowingly collect personal information from children.

10. Changes to this policy

We may update this policy from time to time. The last updated date at the top reflects the most recent change. Material changes will be highlighted on the site.

11. Contact

Questions about privacy? Visit the contact page and choose the feedback or technical issue category. Mail can be sent to HeyHoroscope.com, 1375 Coney Island Ave #1157, Brooklyn, NY 11230.